How to Create a Successful Social Media Strategy + FREE TEMPLATE

Let’s face it. These days, social media is unavoidable. Almost everyone uses it — my great aunt included (hi, Aunt Mae!) — but there’s a difference between using social media and using it well. And that difference is having a social media strategy.

I’ve spent nearly a decade learning the ins and outs of digital marketing. I’ve crafted social media strategies for small businesses, non profits, larger companies, authors, entrepreneurs, and more. And – while the platforms continue to change — some things have stayed the same.

1. You need to have a strategy.

A social media strategy is the difference between firing one hundred arrows blindfolded versus five arrows aiming straight at your target. Yes, your Instagram presence might be helping your business. Sure, the time you’re spending on Twitter could be beneficial. And, to some degree, I’m sure it is.

However, when it comes to business (or branding), your return-on-investment matters. What most people don’t realize? With social media, your biggest investment isn’t money.

It’s your time.

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Productivity Hacks for Creative Entrepreneurs

I spend a lot of time working with writers, and one of the first questions I’m always asked is, “How do I find the time to get everything done?”

If you’re working a day job (or if you’re spending all of your hours writing), it can seem impossible to fit in all of the other tasks that are frequently required of creative entrepreneurs. Social media, marketing, administrative tasks, reading + research— it can get overwhelming as the laundry list grows longer and longer.

So how do you stay on top of everything? Here are my top productivity hacks for writers and creative entrepreneurs who are looking to make the most of their time.

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