If you’d told me 3 months ago that Pinterest would become a major factor in driving traffic to my website, I would’ve laughed at you. Honestly, I thought Pinterest was for mommy bloggers and teachers (no offense), and I didn’t see how it would help increase my blog traffic any more than Twitter or Facebook. However, after hearing someone talk about how Pinterest had become the cornerstone of their social media strategy (with phenomenal results for their business), I decided to give it a try.
The result? Totally blew my mind. Not only did I triple my pinterest traffic in a single month, I saw a massive growth in my blog traffic and email list. Here’s how I made it happen.
1. I cleaned up my old pins.
I’ve always had a lot of pins on my profile thanks to a Pinterest addiction in college. However, I knew I needed to trim it down to make my profile more purposeful. Instead of deleting massive amounts of content, I archived any old boards that weren’t very relevant and renamed everything else.
This isn’t necessary for everyone. For my niche — the intersection of entrepreneurship, marketing, and wellness — I knew that some of my content needed to be hidden so it wouldn’t confuse my followers.
2. I revamped my Pinterest profile.
I’d been using the same display name and bio for years, but I wanted to add some clarity to my profile. Adding the words “Marketing + Self-Care” to my profile might not seem like much, but they make it obvious who I am and what I’m pinning about. Both great things for potential followers.
While I would love to have millions of followers (who wouldn’t), I’m a big believer in quality over quantity. By making it clear why someone should follow me, I can ensure that people who do are my ideal audience. This means I have an audience that’s way more likely to engage with my content, which is a huge win.
3. I joined Tailwind.
As a digital marketer, I’ve worked with a lot of social media schedulers. Everyone has their preference, but I’d never used one that was Pinterest-specific before. Turns out, there’s a reason why everyone talks about using this app, because Tailwind blew my mind.
Joining tribes helped give my content a massive boost. Plus, it only took 15 minutes of work 2-3 times per week. (Yep. And this isn’t an ad for Tailwind.) I saw my pins shared by accounts with millions of monthly viewers, which meant my own traffic skyrocketed.
4. I upped my graphics game.
Instead of pinning images directly from my blog posts, I started creating templates for my pins on Canva. Quality matters — especially on Pinterest — so all of my pins need to be fantastic graphics that “pop” online.
Now I have a recognizable style that I use for all of my pins. Even if different elements change slightly, this gives my Pinterest profile a more cohesive and recognizable vibe.
Plus, who doesn’t want to pin something that’s pretty?
5. I enriched my descriptions.
The biggest way to get more out of Pinterest? Stop treating it like a social media platform and think of it like a search engine. If you’re sharing a post from your website, this means you can’t just caption it “check out my latest post!” Instead, use keyword-rich descriptions that mention what people might be searching for if they’d be interested in your post.
For my post on self-sabotage, this meant I included terms like “fear of failure” and “find my purpose”, as well as relevant hashtags that people might be searching for. If you’re not sure what to include in your post, try searching for similar topics in Pinterest and see what the suggested terms are!
6. I used analytics to find out what people like.
With a Pinterest business account, I can see what posts are getting the most views and clicks. Thanks to Google Analytics, I can also see where I’m getting the most traffic from Pinterest — and how long they’re actually staying on my website. With these two numbers, I can start to learn what content is more popular (aka, what I should write more about) versus what isn’t performing as well.
As someone starting out, this is a huge opportunity if you’re not sure what to post on your blog or website. While you don’t have to let your niche be entirely dictated by popularity, using analytics can help you determine if a certain type of content (i.e. lists versus stories) performs better.
You can even do A/B tests on your Pinterest graphics style as well — I’ve created two different versions of a graphic for a single blog post and tested it on Pinterest. Unsurprisingly, one performed much better, which helps me know what kind of headlines resonate with my readers.
All of these resulted in taking my monthly views on Pinterest from 8,000 to over 50,000. The craziest part? That growth has only continued. I’ve invested in a Tailwind premium account, which allows me to join more tribes and share more content, and my web traffic passed over 1000 unique visitors in my first month blogging. Now that I’ve learned how to increase my Pinterest traffic, my blog has grown exponentially.
Have you tried Pinterest to boost your blog traffic?
What do you think of the platform?