Social media is everywhere. It’s part of our daily lives, and — like it or not — that doesn’t show signs of stopping anytime soon. But does that mean creatives and entrepreneurs should use social media?
One point four nine billion. Daily.
If you’re an entrepreneur looking to reach your audience, chances are you should be looking online. From finding sources to reaching an international audience instantaneously, the world is at your fingertips without leaving the comfort of your living room.
This means the answer to the question is a big yes. While there are some exceptions, the benefits of using social media are plentiful and definitely worth consideration.
1. Social media connects you with potential business.
This one’s obvious, but it’s also one of the biggest arguments for using social media. There is a massive audience waiting to be found online. Using social media , it’s possible to connect with those people in a heartbeat.
One of my biggest recommendations is to find out which platform you should be using to reach your audience versus attempting to reach everyone on every platform at once.
Be honest with yourself here — ideally, yes, every human on the planet will be interested in your product, service, book, etc. Realistically? You need to identify your target market and find the best places to reach them.
2. Social media helps you establish a strong brand.
Like it or not, growing your social media presence is an easy way to help establish your brand. Thanks to social proof, having an active social media presence with a decent number of followers will help you, in turn, gain more followers and even establish a sense of credibility.
This is hugely important for entrepreneurs looking to stake their claim online, as it helps generate legitimacy (or a sense of legitimacy) which is wildly important if you’re trying to attract clients, customers, or readers to your work.
3. Social media builds communities (and careers).
Look, you don’t have to be on social media. Some people prefer the mysterious life, and that’s fine. But when it comes to building a long-term career, using social media can be absolutely vital.
Don’t think about how social media can benefit you right now. Can you hop on Twitter, tweet about your book once, and sell a thousand copies? Unless you’re JK Rowling, probably not.
If all you’re tweeting is “buy my stuff, buy my stuff, buy my stuff,” no one is going to click buy. They’re going to click unfollow.
But you can use social media to generate more sales in the future as you continue to engage with people, attract new followers to your brand, and build a community around you.
And this community is what matters most.
These are your superfans — or your support network — who are going to support you in all of your endeavors, sharing your work with their audiences, and hopefully giving you rave reviews. However, it’s not about what you can take from them, it’s about what you can create together.
Ideally? That’s a place where everyone gets what they want. Readers get kickass new books to read, entrepreneurs get to share the word about their projects, and we get to connect with people whose content actually provides value to our lives.